Communities are physical places with infrastructure, boundaries, and vital services.

But they are also made up of invisible webs of relationships, connections, and dependencies. And it is these intangibles that give us that shared sense of place. They spur us to deepen our roots, to make investments of time or money, to stay, to love that place.

A rich community doesn’t build itself — it takes collective effort, a diversity of interests, activities, ideas, that cross pollinate and build something bigger than their individual parts.

A single person, business, or organisation can’t do it alone. It takes a group.

In a time when so many communities are starting to look like one another, where national or international brands are dominating streetscapes, we believe it is essential that local businesses work together to ensure the unique character of our communities survive and thrive. What would our locales look and feel like without our local coffee shop, gym, bookshop, butcher, pubs, clubs, or markets? It is these in all their diversity that creates that rich idiosyncratic tapestry that gives a community its enduring and individual character.

That is why we set up Wunderbook — so local businesses, rooted in place, loved by their users, born of and in their communities, can work together to succeed and endure.